“Many products and trends are born out of necessity,” says Monica Arnaudo, director of merchandising at Ulta Beauty. And in 2021, we will see the rise of an entirely new category of beauty products aimed at addressing the skincare challenges posed by the core principles of our COVID-19 lifestyle: more frequent hand washing, (non-moisturizing) face masks. ), and days spent entirely indoors.
“Hand washing has become a more frequent part of daily skin care for obvious reasons. Like the rest of us, the skin barrier wasn’t ready for all of this, says Mona Gohara, MD, a dermatologist in New Haven, CT. “When we cleanse, we remove the essential lipids and proteins that make up our water barrier.” To counter this, luxury beauty brands such as Necessaire, Augustinus Bader, Hanacure, Kate Mcleod, and Ouai have released skin-friendly soaps, disinfectants and creams since the pandemic began. Expect even more hand products in 2021 that include ingredients normally meant for your face: Pai Skincare just launched a hand serum, YesTo is launching a hand cream infused with avocado oil and hyaluronic acid, and Linné Botanicals will offer Rich in Vitamin E “Care Balm” gentle enough to be applied to hands, body and face.
“Maskne” (acne caused by a mask) entered the lexicon along with the pandemic, with mentions of the problem on the Popularr / Skincareadission subreddit jumped 400% in July and has continued to rise since then. The increase in new products targeting “face mask” has been just as rapid: Masque Bar launched the first of its kind plastic mask designed to be worn under the PPE mask, Untamed Humans developed a mask removal spray, and Dr. Barbara Sturm has released a set of masks, which includes four anti-irritation products. At the same time, there has been a significant increase in the number of products containing niacinamide, which dermatologists regularly recommend to fight acne. Ordinary released 100% Niacinamide Powder in August; IT Cosmetics will launch in December its new retinol cream, infused with niacinamide, which simultaneously relieves skin irritation and acne; and First Aid Beauty Niacinamide Dark Spot Serum will go on sale in January to help ward off marks left behind by our mask.
Finally, as we spend more and more time indoors and in front of screens, brands are pushing for blue light protection – in January J.Lo Beauty launches an SPF product designed to combat UV damage indoors and outdoors. street. Treating long-term blue light effects (such as hyperpigmentation, collagen breakdown, and free radical damage) is also a new priority for brands: Cellular MD has just launched a line of products that repair DNA damage caused by blue light, and Goodhabit will launch a mask and moisturizer in February. Rescue Me Rest + Reset, designed to eliminate signs of damage by blue light.
SPF brands are also involved in blue light warfare. Elta MD will also launch an SPF supplemented with Vitamin C, and Colorescience will launch a new pigmented liquid sunscreen in May designed to prevent damage and repair skin with antioxidants.
“COVID-19 will not go away anytime soon, so our skincare routines in 2021 will undoubtedly help us protect our hands from constant disinfection, combat camouflage, and guard against blue light from our endless augmentation sessions,” says Joshua Zeichner, MD, a dermatologist based in New York. “The COVID-19 pandemic has changed our lives, including our skin care.”
Personal care store in a pandemic
1.Kate McLeod Daily Stone, $ 14
In store: Kate McLeod Daily Stone, $ 14
2. Masque Bar Soothe & Shield Hydrogel PPE Facial under the face mask, $ 4.
Buy Now: Masque Bar Soothe & Shield Hydrogel PPE Facial Under Mask, $ 4
3. Maia MD Antioxidant Pads for Texture Renewal, US $ 32.
Buy now: Maia MD Antioxidant Pads for Texture Repair, $ 32.
4. DS & Durga Big Sur After Rain Hand Sanitizer, $ 30
Buy now: DS & Durga Big Sur After Rain Hand Sanitizer, $ 30
5. Byredo Vetyver Hand Wash, $ 65.
Buy now: Byredo Vetyver Hand Wash, $ 65
6. Tata Harper x Jonathan Simkhai Silk Mask Set, $ 68.
In store: Tata Harper x Jonathan Simkhai Silk Mask Pack, $ 68.
Check out the rest of our 2021 Wellness Trends
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