FFacials, laser treatments, and even microneedling have become acceptable lunchtime skincare routines that the average person feels comfortable stopping by by accident, even on a whim. What about botox? The pandemic, once considered an invasive, clinical procedure, has proven that Botox is steadily becoming an increasingly important part of our overall skin care program.
Take, for example, the fact that a brand new studio dedicated only to prophylactic botox, called Peachy, opened in New York in the summer of 2020 with a large clientele starting at age 20. According to a poll by the American Society of Plastic Surgeons about Americans’ attitudes towards plastic surgery after COVID-19, 49 percent of respondents who have not had plastic surgery said they were ready for cosmetic or reconstructive procedures. future. Of the most requested procedures during telemedicine sessions, 65 percent were for botulinum toxin type A fillers such as Botox, Dysport, and Xeomin.
Botox seems to be a new facial treatment and in a sense is now perceived not so much as a procedure adjacent to cosmetic surgery, but as a continuation of skin care. But why?
Botox from time to time
“These days neuromodulator [such as Botox] “It’s just a form of grooming such as waxing, hair coloring, facials,” says Paul Jarrod Frank, MD, a cosmetic dermatologist based in New York. Botox has been used for cosmetic purposes since 2002 and many studies have shown proven results. In one case, identical twins promise preventive botox, and for some young people, the procedure is now as routine as a haircut. “Aging begins in early twenties, and a lot of evidence has shown that some of the more popular non-invasive therapies, such as Botox, fillers and lasers, have a prophylactic effect,” says Dr. Frank. “The millennial generation has caught the ‘clean your room before it gets too dirty’ phenomenon.”
One of the reasons Caroline Treasure, M.D., co-founder of Peachy at Harvard Medical School, was inspired to open her new injection studio was because she hadn’t seen the same natural, conservative approach to conventional Botox in which she believed. Using an artificial intelligence-based system that analyzes your traits and recommends individual doses of Botox, Dr. Treasure discusses each client’s dynamic index (lines only present when the muscles are moving) and the static index (lines that are always present) for each of the three FDA-approved muscle groups for botox: crow’s feet, forehead and between the eyebrows.
“Botox has historically been a bit stigmatized and included in this very cosmetic, appearance-altering product, and I think from a clinical point of view it does not or does not change your appearance when used the way it should be,” says Dr. Treasure. “I think this is becoming more popular … as a skincare routine with a high return on investment.”
“I think Botox is now being viewed as an advanced skin care regimen,” explains Sydney Brodie, 25, who is undergoing her second botox treatment. She was initially inspired to first try a medicine for migraines and jaw pain, which helped her tremendously. Then she decided to get it for wrinkles, being pleasantly surprised by the results. “We moisturize and use serums to maintain elasticity and reduce wrinkles, but I also think the younger generation is keen to do everything quickly and efficiently that Botox can do, but at a higher cost.”
There’s also … zoom fatigue. Before this year, personally, I rarely, if ever, made video calls. Now as I speak, I see my face almost all the time, beyond the already self-saturated visual culture of social media. “We’re all becoming more visually focused because of social media, camera access, face customization, and simply higher expectations,” says Dr. Frank of how Botox entered our normalized skincare routines in 2020. whether it is considered extreme or for an “aging population”.
How to determine if it’s right for you
Dr. Frank explains that the largest growing demographic for Botox in his practice is from the millennial generation between the ages of 20 and 30, and one third of his new patients are under 32. Similarly, Dr. Treasure sees a boost in knowledge and transparency in care skin. from young people as the main deciding factor in the perception of Botox in 2020. “Young people have a limited set of resources and think, ‘How can I allocate them to achieve results,’” she says. “I think this is largely driven by millennials as well as Gen Z asking the questions, ‘What is beauty? Why should I use cosmetics? “They’re focused on the skin.”
“In the end, the doctor gave me what she calls ‘baby botox,’ which means very little is given,” Brody says. This effect requires different amounts for different people, but the result is intended to have a subtle effect. “The results were subtle to my peers, but in my eyes they were huge,” she says. “I felt totally rested and relaxed and gained more confidence than in the past.
Likewise, 23-year-old Juliana Martins was just getting started on Botox and was initially afraid to tell anyone because of the stigma once associated with it. “A few weeks after I received it, I sent close friends and family a before and after photo of my treatment, and all the reviews were very positive,” she explains. “Seeing the pictures side by side, they realized that the look looked great, I didn’t look ‘fake’ or ‘plastic’. There is definitely a way to subtly enhance your natural beauty with neurotoxins like Botox. Many people still associate it with plastic overboard … I like to look at Botox as a skin care product rather than a cosmetic product because it is non-invasive. ”
While a conservative dose of Botox may benefit your skincare in general, Dr. Treasure warns that this isn’t for everyone, even if you’re over 20, so she offers free consultations. “If you don’t have static lines, there really is nothing to relax,” says Dr. Treasure. And given that these hundreds of dollars worth of treatments aren’t cheap, Botox adheres to another golden rule of skin care: find out what a product is, how it works, and then find out if it’s right for you or not.
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